Case Studies

The following are select case studies with examples of the types of research executed. Please contact to learn more about specific studies and methodologies that were performed.

Generative & Evaluative Research

Field studies

Diary studies

Concept testing

Iterative prototype testing

Example Outcomes

User Stories

Personas

Definition of Minimum Lovable Product

Generative & Evaluative Research

Observation of use of mobile devices in the wild

Multi-region field study to understand use of mobile devices for shopping

Iterative usability testing

Example Outcomes

'Buy It Again' on homepage

'Continue Searching' on homepage

Definition of different results layouts dependent on product category

Changes to implementation of filters for improved discovery

Changes to Inline Search Suggestions to improve experience

Generative & Evaluative Research

Diary study to define streaming video consumption

Field study to understand consumption of streaming video in context

Iterative usability testing

Example Outcomes

Changes to genre groupings to reflect terminology used

Addition of MPAA rating filters

Collaborated with Vice President of Search and Discovery and Director of Search Experience to determine topic of focus

Generative research

Diary study with 192 participants worldwide

IDIs with 91 participants selected from diary submissions in multiple domestic and international locations

Example Outcomes

Results shaped strategic planning for Search and Discovery

Presented results to external teams to inform their strategic planning

Generative & Evaluative Research

Contextual inquiry

Domestic and international IDIs

Card sorting

Iterative usability testing

Pricing research

Example Outcomes

Hard and soft interface definition

Product interaction design

Product line user interface guidelines